LUCHA LIBRE POSTER
Paying my respects to both the sport and the culture, I created this award winning poster. My focus for the process was to integrate both digital and hand-made work together; which in turn has always been one of my design ambitions. Everything you see, (including type), was printed, destroyed, rescanned and arranged digitally to create the illusion of a physical poster that was weathered upon a wall. It won semi-finals in the 2012 ADAA awards. Sadly I did not win finals.